Platform: X · Account: @muellerberndt · 19.1K followers Posted: March 30, 2026 · Stats: 18.5M views · 10K likes · 1.1K retweets
Post
Our small team has worked hard on refining the novel observer-based fundamental theory of Physics, OPH, over the past 3 months. Still way to go, but we already derive most of existing Physics and parts of the particle spectrum.
Hook
"Our small team has worked hard on refining the novel observer-based fundamental theory of Physics, OPH, over the past 3 months."
Why?
The phrase “our small team” does something counterintuitive—it signals underdog status right before making the most ambitious claim possible in its field. That tension between “humble” and “world-changing” is what stops the scroll. People can't help but read on to find out if it's serious. And “still way to go, but we already derive most of existing Physics” makes the whole thing feel credible rather than delusional.
When?
Use this when you've made real progress on something ambitious and want to share it without sounding arrogant. It works especially well when you're a small operation going up against established players—the “small team” framing makes the accomplishment feel earned, not lucky. The contrast between the humble opener and the bold claim is what earns the engagement.
How?
The manual formula: Lead with your underdog status, name the ambitious goal, add a timeframe to make it feel real, then pivot from humility to progress. The structure is always: small actor + big goal + “still way to go, but we already…” + specific milestone. The “still way to go” is not weakness—it's what makes the “but we already” land.
Full template: “Our small [team/I] has been working on [ambitious project] for [X months]. Still a way to go, but we already [specific, concrete milestone].”
A few angles this works for:
Indie builders (“Our 2-person team has been quietly building [tool] for 6 months. Still beta, but we're already at $8K MRR.”)
Newsletters (“I've been working on a daily writing habit for 90 days. Still finding my voice, but I've already hit 2K subscribers.”)
Content creators (“Our small podcast team has been working hard for 4 months. Still early, but we already crossed 10K downloads.”)
With AI: Prompt: “I want to write a post about [project/milestone] that frames me as an underdog making real progress. Lead with 'small team' or 'working hard for X months,' then pivot to a specific milestone with 'still way to go, but we already...' Keep it honest and grounded—no hype, no jargon. Give me 5 options.”
Then pick the one that sounds like a real update, not a press release.
See you next week,
Hook and Follow
Disclaimer: Written with AI